Thumbs down
Thursday, June 24th, 2004 06:22 pmGary Brant's company VeriTouch will soon be marketing a media player called iVue, which will ensure that no music is ever shared again. The iVue uses your fingerprint to generate a unique key when you buy music online, and you can only play that music back once your fingerprint has been verified by the machine using this key. It's a brilliant idea!
The writer was, of course, being sarcastic, and later quoted one correspondent who put likely consumer reaction succinctly and graphically: "I see no better way of ensuring that a media device won't sell apart from smearing it with excrement before packing it."
However, there might be some market for the technology, given that people's ingenuity in finding unintended uses for products extends as far as installing Linux on an XBox (incidentally, the iVue protoype runs Linux, which some might find a little ironic). Like, for an example, an iPorn, which allows you to subscribe to all those naughty Internet sites, view your smut anywhere you like, and rest assured that no one else will discover what is hiding in what they think is your MP3 player.
The writer was, of course, being sarcastic, and later quoted one correspondent who put likely consumer reaction succinctly and graphically: "I see no better way of ensuring that a media device won't sell apart from smearing it with excrement before packing it."
However, there might be some market for the technology, given that people's ingenuity in finding unintended uses for products extends as far as installing Linux on an XBox (incidentally, the iVue protoype runs Linux, which some might find a little ironic). Like, for an example, an iPorn, which allows you to subscribe to all those naughty Internet sites, view your smut anywhere you like, and rest assured that no one else will discover what is hiding in what they think is your MP3 player.